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Improving your Sortlist profile
Understanding and improving your Profile Quality Index
Understanding and improving your Profile Quality Index
Melania RANAIVOELISON avatar
Written by Melania RANAIVOELISON
Updated over a week ago

Your agency's success on Sortlist's platform heavily relies on the quality of your profile. To help you comprehend and improve your profile, we provide you with access to your Profile Quality Index, or PQI for short.

Even a small improvement in your PQI can have a significant impact, potentially doubling your visibility and creating more opportunities for your agency.

🚦Discover Your PQI Level

The PQI is calculated on a scale of 0 to 100% and is determined by five key criteria, each reflecting crucial elements for visitors searching for a service provider. Knowing where your agency stands is the first step towards optimization. Sortlist's dashboard allows you to know your PQI level—an insightful assessment of your profile's current status.

The levels range from Beginner to Satisfactory, Good, Great, and Outstanding, and allow you to get valuable insights into your agency's strengths and areas for improvement.

✅ PQI subscores breakdown with tasks

Your PQI id made out of 5 different subscores.These subscores and task breakdowns offer valuable insights into areas for improvement, enabling you to identify strengths and weaknesses in your profile.

Let's deep dive into each PQI subscore:

1. Transparency 😇

Transparency plays a vital role in creating a strong first impression. This category assesses the comprehensive information you provide on your profile.

It includes elements such as a logo, cover image, tagline, website, phone number, valid office address, description, supported languages, team size, year of establishment, work remote availability, and links to social media accounts.

All agencies are scored equally based on these criteria, ensuring fairness regardless of team size.


  • Ensure your logo and cover image reflect your brand identity effectively.

  • Include a captivating tagline that showcases your agency's unique value proposition.

  • Showcase your agency's credibility by providing a valid office address and links to social media accounts.

2. Talent 🚀

This category focuses on the services you offer. To maximize your score, provide detailed descriptions for each service, showcasing the range and expertise of your offerings.

Additionally, transparency is key, so be sure to outline your pricing structure for each service.


  • Craft compelling descriptions for each service, highlighting their unique features and benefits.

  • Use relevant keywords to accurately represent the skills and expertise associated with each service.

  • Provide a transparent pricing structure to set clear expectations for potential clients.

3. Team 👥

Building trust and establishing a personal connection is vital. Increase your team subscore by inviting more managers to your profile, adding a team picture, and sharing a captivating team story.


  • Assign at least two profile managers to demonstrate a dedicated team behind your agency.

  • Include an appealing team picture to create a personal connection with visitors.

  • Craft a captivating team story that showcases your team's experience, skills, and values

4. Portfolio 🎨

Your portfolio is a tangible evidence of your service quality. To maximize your score, include at least 10 works, with a minimum of three works representing each service you offer.

Showcase recent projects and provide comprehensive information under each project, including details such as project descriptions, goals, challenges, and outcomes.


  • Showcase a diverse range of projects that highlight your expertise and capabilities.

  • Include project descriptions that clearly outline the objectives, strategies, and results.

  • Attach high-quality visuals and supporting materials to enrich your portfolio.

5. Trust 🌟

Credibility and client trust are vital factors in the decision-making process. This category assesses the strength of your online reputation. Aim for a minimum of 10 client reviews, with an emphasis on recent reviews, to demonstrate the quality of your services.

Highlight any awards or recognition your agency has received to further build trust and credibility.


  • Encourage satisfied clients to leave reviews and ratings to showcase your agency's reputation.

  • Respond to client reviews to demonstrate your commitment to client satisfaction.

  • Highlight any awards, certifications, or accolades your agency has earned to enhance credibility.

Fine-tune Your Profile for the Highest Score!

By focusing on these criteria and continuously optimizing your profile, you can increase your Profile Quality Index, resulting in higher visibility and greater project opportunities each month.

Now you have all the information you need to complete and fine-tune your profile, striving for the highest score possible. Remember, regularly adding content and updating your profile will lead to continuous improvement and better results.

If you require further guidance, you can always contact our support team in the chat.

Start optimizing your profile today and unlock the full potential of your agency on Sortlist's platform.

Your journey toward an outstanding PQI begins now! ✨

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