As a marketing agency, it's important to regularly check your visibility performance metrics on your Sortlist profile. These metrics provide valuable insights into how your agency is performing on Sortlist, and can help you identify areas for improvement.
In this article, we'll go through each section of the Reporting page and provide tips for how to read and use the information provided.
📈 Reporting Overview
The Overview section provides a quick snapshot of your agency's performance over a selected timeframe, including impressions, pages listed, profile clicks, profile interactions, and identified companies looking for you.
With a quick look, you can determine whether your performance has improved or not. If it hasn't, you can identify the key metrics that require attention and take appropriate action.
The Impressions section provides a more detailed look at the number of times your agency has been shown on Sortlist over time. This section can help you identify trends in your visibility on Sortlist, and can help you optimize your profile to increase your impressions.
If at some point you notice a decrease in your impressions over time, it may be worth updating your profile (target markets, works and reviews) or reaching out to Sortlist for advice on how to improve your visibility.
💡 To stay competitive, make sure to regularly check and update your profile with relevant information that will make you stand out of the crowd.
The Directories section lists the Sortlist directory pages where your agency is visible, along with their performance metrics. This section can help you identify which directory pages are performing well for your agency, and which may need optimization.
💡 To get the most out of this section, focus on optimising your presence the directories that are most relevant to your agency's services and location by adding more works related to a certain service, more skills to your services or reviews about those services.
👆Clicks to Profile
The Clicks to Profile section provides a summary of the key metrics for users clicking on your agency preview to access your full profile. This section can help you identify how users are interacting with your profile, and can help you optimize your preview to increase clicks.
💡If you notice a low click-through rate, it may be worth updating your preview logo, description, awards if any or number of reviews to make it more appealing to users.
💬 Profile Interactions
The Profile Interactions section provides detailed metrics on how users are interacting with your agency profile. This section can help you identify which actions are most popular among users, and can help you optimize your profile to encourage more engagement.
Review each performance to see what needs to be improve.
💡If for instance, you notice that users are not interacting with your portfolio as much as you would like, it may be worth adding new works for each service
🕵️ Identified Companies In Need of An Agency
The Identified Companies section provides a list of companies that are actively looking for the services you provide in your location. This section can help you identify potential leads and can be a valuable tool for your outreach strategy.
💡To get the most out of this section, make sure to check it regularly and quickly reach out to any companies that are actively looking for a company like yours.
The metrics on your Sortlist Reporting Page provide valuable insights into how your marketing agency is performing on Sortlist.
By understanding each section of the page and using the information provided, you can optimize your profile for better performance and identify potential leads for your agency.