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How and why Sortlist is 100% free for clients
How and why Sortlist is 100% free for clients
Anne-Gaëlle Sy avatar
Written by Anne-Gaëlle Sy
Updated over a week ago

Is it really free?

Our platform is 100% free for project holders like you. At no part in the process of selecting a service provider will you be charged nor asked for payment details.

So how does Sortlist make money?

Sortlist charges its service providers for the service we provide them with. They can receive two kinds of benefits from being a Sortlist-verified service provider for which they pay:

  1. Visibility - Providers can decide whether they would like to appear on our directory for which they pay on a CPC basis.

  2. Opportunity - The service provider is presented with opportunities (projects) by advisors and pay for the ones they wish to be considered for.

How does the client benefit from this model?


With the opportunity model, service providers are only required to pay a fee if they would like to be considered for your project and have a meeting with you.

This ensures we get specialists for your project.

How? By charging a fee for this opportunity, providers are incentivized to only pursue projects they are confident they can win because of their expertise, and they match your criteria.

To illustrate, let's consider an extreme case: a graphic design agency would never apply for a web design project. Not only would they be unlikely to win your trust, but their fee would also be lost. The same applies to the finer details of the project brief. For instance, if you're looking for influencer marketing, a non-specialist agency would be unlikely to apply. They would find it challenging to compete with agencies that specialize in this field and have extensive experience in it. In such a scenario, non-specialist agencies would also risk losing their fee.

We always limit the number of service providers that can apply per project as not to overwhelm the client with options. With this limit, it is in our best interest as well to select the right providers for the projects for them to apply to the opportunity.


With the visibility package, service providers pay to be seen, but you have the control to make the choice. The directory provides a full list of verified providers that have paid for increased visibility. If you find a service provider that meets your project requirements, you can send them a direct briefing from their profile.

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