To receive 200€ of advertising credits to invest on Sortlist, you need to reach a profile completion of 75%.
As soon as you've added enough information on your profile, and reached a 75% completion score, you will automatically receive an email inviting you to claim your 200€ of advertising credits.
How is profile completion measured on Sortlist?
The profile completion, or Profile Quality Index (PQI), is calculated on a scale of 0 to 100% and is determined by five key criteria, each reflecting crucial elements for visitors searching for a service provider.
Optimizing each one of these criteria will help you reach a 75% rating, and therefore unlock your 200€ worth of advertising credits.
Let's deep dive into each one of these criteria, to understand what you can do in order to maximize them.
5 criteria to optimize your profile.
Transparency
Transparency plays a vital role in creating a strong first impression. This category assesses the comprehensive information you provide on your profile.
It includes elements such as a logo, cover image, tagline, website, phone number, valid office address, description, supported languages, team size, year of establishment, work remote availability, and links to social media accounts.
All agencies are scored equally based on these criteria, ensuring fairness regardless of team size.
💡Tips:
Ensure your logo and cover image reflect your brand identity effectively.
Include a captivating tagline that showcases your agency's unique value proposition.
Showcase your agency's credibility by providing a valid office address and links to social media accounts.
Talent
This category focuses on the services you offer. To maximize your score, provide detailed descriptions for each service, showcasing the range and expertise of your offerings.
Additionally, transparency is key, so be sure to outline your pricing structure for each service.
💡Tips:
Craft compelling descriptions for each service, highlighting their unique features and benefits.
Use relevant keywords to accurately represent the skills and expertise associated with each service.
Provide a transparent pricing structure to set clear expectations for potential clients.
Team
Building trust and establishing a personal connection is vital. Increase your team subscore by inviting more managers to your profile, adding a team picture, and sharing a captivating team story.
💡Tips:
Assign at least two profile managers to demonstrate a dedicated team behind your agency.
Include an appealing team picture to create a personal connection with visitors.
Craft a captivating team story that showcases your team's experience, skills, and values
Portfolio
Your portfolio is a tangible evidence of your service quality. To maximize your score, include at least 10 works, with a minimum of three works representing each service you offer.
Showcase recent projects and provide comprehensive information under each project, including details such as project descriptions, goals, challenges, and outcomes.
💡Tips:
Showcase a diverse range of projects that highlight your expertise and capabilities.
Include project descriptions that clearly outline the objectives, strategies, and results.
Attach high-quality visuals and supporting materials to enrich your portfolio.
Trust
Credibility and client trust are vital factors in the decision-making process. This category assesses the strength of your online reputation. Aim for a minimum of 10 client reviews, with an emphasis on recent reviews, to demonstrate the quality of your services.
Highlight any awards or recognition your agency has received to further build trust and credibility.
💡Tips:
Encourage satisfied clients to leave reviews and ratings to showcase your agency's reputation.
Respond to client reviews to demonstrate your commitment to client satisfaction.
Highlight any awards, certifications, or accolades your agency has earned to enhance credibility.
Summary
Completing each one of these criteria will not only allow you to reach a 75% completion rating and get 200€ of advertising credits. It will also make your profile stronger and more convincing, allowing you to win new clients more easily and take full advantage of our platform.
To know your current score, just head to your Sortlist dashboard. You'll see your level as of today, ranging from Beginner to Satisfactory, Good, Great, and Outstanding, you'll get valuable insights into your agency's strengths and areas for improvement.
Any questions or curious to learn more? Please feel free to contact us via the chat. We'll come back to you promptly.