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3. Setting your target markets
3. Setting your target markets
Macarena Vayá avatar
Written by Macarena Vayá
Updated over a week ago

Define Your Target Markets on Sortlist

Defining your Targets Markets based on your ideal customer profile (ICP) is a crucial step in ensuring the success of your business, and it's easy to do from your Sortlist profile. By configuring your Target Markets, you can set criteria that define the type of clients you want to target.

This includes factors such as cities, languages, industries, audience types, project scopes, business types, company sizes, and company revenues.

⚙️ How to Configure Your Target Markets from Your Sortlist Profile

Simply go to the "Target Markets" tab on your Sortlist profile and edit the criteria that are relevant to your business. The more niche you are, the better, as this will allow the platform to understand what kind of projects you want to be selected for.

As a result, you might receive fewer opportunities, but you'll have more chances to convert them, saving you time and ensuring a better return on investment.

target markets

👌 The Benefits of a Well-defined Target Market

A well-defined Target Marketing is essential because it ensures that you only receive relevant opportunities that align with your business goals and values. Additionally, having a clear and unique positioning based on your ICP can help you stand out in a crowded marketplace, attracting more of your ideal customers.

Focus on what will bring the most impact to your business and prioritise the projects and opportunities that align with your goals and values to achieve greater success in the long run.

Take the time to configure your Target Markets carefully and revisit it regularly from your Sortlist profile.

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