To begin using Sortlist, your primary task is to create a compelling profile that is tailored towards conversion.

While you may have already provided some information as a new member, it's important to ensure that your profile is comprehensive enough to transform visitors into leads, interact with new users, and persuade clients to connect with you after applying for their project.
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Follow these steps to configure services, add works, and client reviews on Sortlist.

It is important to have a clear positioning on Sortlist because it allows you to distinguish your agency from competitors and target the right clients. By focusing on a specific niche or industry, you can demonstrate expertise and establish credibility, which can lead to more conversions and successful projects.

Attempting to be too general on Sortlist may lead to confusion and difficulty in standing out among the many other agencies. Therefore, having a clear and specific positioning can increase the chances of success on Sortlist.

In order to leverage Sortlist to its maximum potential, improve your visibility as well as receive more opportunities, there are a couple of best practices to follow.

Sortlist ranks agencies to help companies find the most relevant one, that fits their needs, budget and location.

Our goal is to give the most relevant & qualitative results to companies because we want to provide them with a good user experience and help them find the best agency for their project.

Qualitative results on Sortlist are considered up-to-date and completed information. We, therefore, reward active agencies with relevant, completed and fresh content.

To get started, head over to your Sortlist dashboard and select the “Profile > Services” tab.

That’s where you can select the services your agency offers. Be careful to only select the ones where you truly are an expert.

We understand that it might be tempting to select as many services as possible, to receive as many opportunities as possible. But that’s not the best way to go about it. Instead, you will appear on irrelevant directories, you will receive irrelevant opportunities for your agency, and you will just lose time and money.

The idea here, if you want the best results, is to optimize your profile for high conversion rates by only selecting the services where you’re the expert.

To add a service, just click on the “+ Add service” button. You’ll then have the possibility to choose which one you want to add:

You can choose between 34 services, split into 3 families:

Once you’ve chosen a service, you can complete it with relevant skills, either by choosing the ones suggested or by directly searching for the one you want to add:

Again, just like for the services, only select the ones that are truly relevant.

Furthermore, you can also add a description and the starting price you ask your clients for the chosen service:

If you want to add another service, just repeat this operation. Let’s take an example and imagine what a Video & Audio Production agency would do:

Once you’ve configured your services, the next step is to configure who you provide them for.

Selecting your services is only the first part. Now, you need to show how experienced you are and what you've already accomplished.

This is where works come into play.

To show what your agency is capable of, you can add cases to your public profile and build a portfolio:

This step is not to be neglected.

Indeed, the more works you add to your services, the more experienced you will be considered, and the more opportunities you will receive.

You will also be more visible on directories related to the services you provide.

Furthermore, those works will also build up your credibility and increase visitors' trust coming on your public profile to discover your agency.

You can easily add or edit customer cases on your agency profile by following those steps:

You will then have the possibility to add your work and fully customize it with the following information:

Works show how experienced you are.

Client reviews confirm it and increase your credibility as well as your prospects' trust.

Indeed, a good pitch can persuade a prospect to trust you, but what is better than being recommended by your existing clients?

Great testimonials tell people that your product or service is not only legit but awesome enough that other people are seeing great results from it.

That's why we strongly recommend you add as many client reviews as possible to your public profile.

Not only will this help you convince clients more easily, but you will also be more visible on the platform and you will receive more opportunities.

The reason is simple: we want companies coming on Sortlist looking for an agency to have an amazing experience. To do so, we must present them with the best agencies, who have a great reputation and who have proven their experience. That's why we rely heavily on works, but also on client reviews.

Therefore, ask your clients for reviews and testimonials. You will be directly rewarded for it.

In the next topic, we will deep dive into how to collect reviews from your past clients and best practices. You'll have all you need to receive your first 5 reviews!

Fresh content influences your ranking on Sortlist because we believe that a client from a longer time ago is not as legit anymore in regards to your current clientele.

Be transparent and true to yourself. Speak to the audience you are actually working for and you will get much more credibility.