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Create your Overloop account from Sortlist

You can connect Overloop to Radar in just a few clicks, so you can turn intent signals into outreach instantly. Learn how in this article!

Written by Macarena Vayá

Overloop is a sales engagement platform that helps you automate and personalize your outreach campaigns.

By integrating Overloop with Radar, you can instantly act on high-intent signals, turning identified opportunities into conversations while interest is still fresh.

Why connect Overloop?

Connecting Overloop allows you to:

  • Act on high-intent companies while interest is still fresh

  • Send contacts from Radar directly into outreach campaigns

  • Personalize your sequences and track performance in one place

Step-by-step: create your account

  1. In Radar, click on the Overloop icon

  2. Click “Connect an account”

  3. Choose:

    • Connect an existing Overloop account

    • Or click “Create a new account”

If you’re creating a new account

  1. Follow the Overloop onboarding steps

  2. When asked how you want to source contacts, select Sortlist contacts
    → You’ll import contacts later directly from Radar

  3. Complete the setup — your first campaign will be ready to use

👉 Learn more about how to get started on overloop here


Send contacts from Radar

Once your account and first campaign are set up:

  1. Go to your radar dashboard Radar

  2. Click the Overloop icon

  3. Choose the contacts you want to send to overloop and the campaign.

  4. Click on Send and your contacts will be automatically added to the campaign.

Your outreach starts immediately.

Manage and optimize your campaigns

In your Overloop account, you can:

  • Personalize every step of your campaign

  • Build multi-step outreach sequences

  • Track performance and improve results over time

Best practices

  • Create multiple campaigns for different segments (industry, service, location). Taylor your pitch so your campaign is as personalized as possible.

  • Enable autopilot to save time and reach out to contacts automatically when enrolling them in the Overloop campaign

  • Review performance regularly and iterate on your messaging

  • Check out this page for more best practices

If you’d like to learn how to personalize your campaigns and get started with Overloop, visit the help center for step-by-step guides and support articles.

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