We’re excited to share a major milestone in Sortlist’s journey: Sortlist has acquired Overloop AI, a Belgian outbound automation platform used internationally.
This is the largest acquisition in Sortlist’s history and a major step in our evolution from a marketplace into a complete growth platform for agencies.
Below, you’ll find everything you need to know:
What Overloop AI is
Why we made this move
What changes for you
What stays the same
Answers to the most common questions
🔍 What is Overloop AI?
Overloop AI is an outbound automation and prospecting platform that helps agencies and service providers actively generate new business using AI.
With Overloop, teams can:
Launch multichannel outbound campaigns (email, LinkedIn, automated workflows)
Personalize outreach at scale using AI
Access qualified B2B prospecting data
Build predictable and repeatable outbound growth engines
Founded in 2015 in Belgium, Overloop is used internationally and has a strong presence in the US market. It remains a standalone product.
🎯 Why did Sortlist acquire Overloop?
The professional-services market is changing fast:
Budgets are tighter
Sales cycles are longer
Competition is increasing with AI
Inbound alone is no longer enough for many agencies
Until now, Sortlist has helped companies find you. With Overloop, we take the next step by also helping you actively find and win new clients.
This acquisition allows us to:
Move beyond matchmaking into active growth enablement
Add AI-powered outbound acquisition to our platform
Give agencies more control over their sales pipeline
Build a more complete, resilient long-term growth ecosystem
The acquisition was officially announced in December 2025 and is effective as of the announcement.
🔄 What changes for you right now?
✅ Access to outbound growth
You’ll soon be able to complement your inbound Sortlist leads with AI-powered outbound prospecting through Overloop to build a full growth engine.
✅ Special pricing benefits
Sortlist agencies will benefit from exclusive pricing on Overloop.
Former Overloop customers will receive special conditions on Sortlist.
✅ Platforms remain separate
For now:
Sortlist and Overloop continue to function as two independent platforms
No migration is required
Your current tools and workflows remain unchanged
Progressive integrations are planned starting in 2026.
🔒 What does not change?
We know stability is important. Here’s what remains exactly the same:
✅ Your Sortlist account and profile
✅ Your leads and visibility
✅ Your pricing and contract
✅ Your support channels
✅ Overloop remains an independent product
There are no immediate operational or technical changes.
🔮 What’s coming next?
From 2026 onward, we’ll begin rolling out optional and progressive integrations between Sortlist and Overloop, such as:
Smarter AI-powered prospecting
Automated outbound activation
Better alignment between inbound intent and outbound action
Deeper growth analytics
Our goal is simple:
Help agencies find, win, and grow clients faster from one ecosystem.
🙋 Frequently Asked Questions (FAQ)
Will I need to change anything in my current Sortlist account?
No. Your account, profile, leads, and visibility remain the same. No action is required.
Do I automatically get access to Overloop?
No. Overloop remains a separate product for now. We’ll soon share exclusive access and special pricing for Sortlist agencies.
Will my Sortlist pricing change?
No. Your current Sortlist pricing, subscription, and contract remain unchanged.
What if I’m already a customer of Overloop?
Former Overloop customers will benefit from special conditions on Sortlist. You’ll be contacted directly with full details.
Will Sortlist and Overloop merge into one platform?
Not in the short term. Both platforms will remain independent. Integrations will begin in 2026.
What about my data and privacy?
There is no automatic data sharing between platforms. Both Sortlist and Overloop continue to follow their existing privacy and security standards.
Will support change?
No. Sortlist users keep Sortlist support. Overloop users keep Overloop support.
Is the acquisition final?
Yes. The acquisition was officially announced in December 2025 and is effective immediately.
Who can I contact for more information?
You can reach us via:
💬 Your usual Sortlist support channel
✉️ By email at hello@sortlist.com
👤 Your account manager, if applicable