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🚀 Introduction, Sortlist Integrations Guide

Your Sales & Marketing on Autopilot

Written by Thibaut Vanderhofstadt

Hey there,


It’s Michael & Thibaut here (co-founders of Sortlist). For those of you who’ve been with us for a while, you know this moment has been a long time coming. Many of you have been asking (sometimes insisting 😉) for integrations to come back to Sortlist. And honestly, you were right.

We’ve spent the past months listening carefully to agencies and providers like you. What we heard again and again was simple:

👉 “Don’t make us copy-paste. Don’t make us refresh dashboards. Help us react faster and keep our pipeline clean.”

So today, we’re excited to announce the very first building block of the Sortlist Integration Hub. 🎉


Why now?

Because opportunities move fast. And if you don’t react fast, someone else will.

Too many of you told us you missed projects because the email came at the wrong time, or the info never made it into your CRM. That’s lost time, lost focus… and sometimes, lost deals.

We wanted to fix that.

🌍 One hub, 8,000+ tools

We decided to start with Zapier. Why? Because it’s no-code, flexible, and instantly opens up Sortlist to connect with more than 8,000 apps you’re already using: Slack, HubSpot, Pipedrive, Notion, ClickUp, Odoo, Teamleader, Microsoft Teams… even SMS and WhatsApp.

We have now as well expanded to Make.com, and maybe even a custom API for the coding gurus among you. But first, let’s get the basics right.

🛠️ Your 4 new assistants

We’re launching with three triggers & one action — think of them as little assistants that make sure nothing slips through the cracks:

1️⃣ When a new opportunity lands

Boom. It shows up wherever you want: Slack, Teams, SMS, email, your CRM. No more refreshing Sortlist ten times a day. You’ll know instantly, so you can react before someone else does.

2️⃣ When you apply to an opportunity

Speed matters. Every time you apply, Sortlist can automatically log that action into your CRM or workflow.

And here’s the real kicker: with AI & LLM assistance (coming soon), you will even auto-apply faster, making sure you don’t miss your spot on hot leads. It’s about helping you be first in line when it counts, without extra admin.

(Note: at this stage, contact details are not shared yet — the focus here is speed and ensuring your application is locked in early.)

3️⃣ When your application is sent

That’s when the magic really kicks in: all the project, company, and contact data gets pushed straight into your system. That means your team can follow up immediately — by phone, email, or nurture sequence. Less admin, more closing.


👉 Each trigger takes less than 2 minutes to set up.

⚡ Apply on an opportunity automatically (action)

Why waste clicks when you can let automation do the work? With this action, Sortlist can apply on your behalf the second an opportunity matches your rules. No delays, no missed chances — just instant presence on the deal table. You define the logic, we take care of the hustle.

If you’re interested in setting up the Apply Action, we invite you to check out Module 6 here.

✨ Why this matters

Every integration saves you a few minutes. Doesn’t sound like much… until you multiply it by 5, 10, 20, 50 opportunities a month. That’s hours back in your week.


And more importantly, it makes sure you’re always the first to react — and that’s usually the difference between winning a project or losing it. Some workflows can almost guarantee you a seat first come, first served on high-value business opportunities, which could be invaluable for your business. We never get a second chance to meet with A-brands.


It’s not fancy. It’s just easier.

📚 What’s next?

This article is just the start. In the coming weeks, we’ll share:

  • Best practices from agencies already using these integrations.

  • Simple recipes (e.g., “Send new opportunities to Slack in 2 minutes”).

  • Advanced workflows (CRM syncs, AI-assisted auto-applications, reporting dashboards).

💡 Try it today

Ready to stop refreshing and start automating?

​👉 Connect Sortlist to Slack, HubSpot, Pipedrive, Notion, ClickUp, and 8,000+ other apps today.

This is just the first step. We’re building the Sortlist Integration Hub to give you full control over your sales and marketing ecosystem. And trust us: it’s only going to get more powerful from here.

Let’s build this together.

— Michael & Thibaut

Let’s dive into it!

Next Step

💬 Community & Feedback

🙌 Want early access to more integrations? Join the Beta here

Help us build the future → Share your ideas or report bugs

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