In this tutorial, you'll discover how to add a Google Tag Manager to your website, allowing you to track and measure your traffic's evolution over time.
1. Head to Analytics and click on the settings button.
2. Click on Data streams.
3. Click on your agency's data stream.
4. Copy the Measurement ID.
5. You'll get a confirmation the ID has been copied in your clipboard.
6. Click on Tags.
7. You'll see the container has no tags, for now.
8. Click on New.
9. Name your tag.
In this example, we'll name it "GA4 - Tag".
10. Click on the edit button, to enable edit mode for this section.
11. Click on Google Analytics.
12. Click on Google Tag.
13. Paste your measurement ID into the input field.
15. Click on Configuration settings, click to expand and select None.
16. Click on Shared event settings, click to expand and select None.
17. Click on Advanced Settings, click to expand and select your desired settings (if needed).
18. Click on the Section edit button, to enable edit mode.
19. Click on Consent Initialization - All Pages.
20. Click on Save
21. Click on Submit
22. Name your submission.
In this example, we'll name it "GA4 Tag".
23. Click on Publish
24. Click on Close screen
And that's it! Your Google Tag Manager is all set to track your website's traffic.