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Learn how to install a Google Tag Manager on your website.
Learn how to install a Google Tag Manager on your website.
Macarena Vayá avatar
Written by Macarena Vayá
Updated over 6 months ago

In this tutorial, you'll discover how to add a Google Tag Manager to your website, allowing you to track and measure your traffic's evolution over time.​


1. Head to Analytics and click on the settings button.

Click on settings_filled…

2. Click on Data streams.

Click on Data streams.

3. Click on your agency's data stream.

Click on your agency's data stream.

4. Copy the Measurement ID.

Copy the Measurement ID.

5. You'll get a confirmation the ID has been copied in your clipboard.

You'll get a confirmation the ID has been copied in your clipboard.

6. Click on Tags.

Click on Tags.

7. You'll see the container has no tags, for now.

You'll see the container has no tags, for now.

8. Click on New.

Click on New.

9. Name your tag.

In this example, we'll name it "GA4 - Tag".

Name your tag.

10. Click on the edit button, to enable edit mode for this section.

Click on the edit button, to enable edit mode for this section.

11. Click on Google Analytics.

Click on Google Analytics.

12. Click on Google Tag.

Click on Google Tag…

13. Paste your measurement ID into the input field.

Paste your measurement ID into the input field.

15. Click on Configuration settings, click to expand and select None.

Click on Configuration settings, Click to expand and select None.

16. Click on Shared event settings, click to expand and select None.

Click on Shared event settings, Click to expand and select None.

17. Click on Advanced Settings, click to expand and select your desired settings (if needed).

Click on Advanced Settings, Click to expand and select your desired settings (if needed).

18. Click on the Section edit button, to enable edit mode.

Click on the Section edit button, to enable edit mode.

19. Click on Consent Initialization - All Pages.

Click on Consent Initialization - All Pages…

20. Click on Save

Click on Save

21. Click on Submit

Click on Submit

22. Name your submission.

In this example, we'll name it "GA4 Tag".

Name your submission.

23. Click on Publish

Click on Publish

24. Click on Close screen

Click on Close screen


And that's it! Your Google Tag Manager is all set to track your website's traffic.


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