As a service provider looking to generate sales qualified opportunities and convert them into paying customers, it's important to understand the opportunity-to-sale journey and the various stages involved. In the B2B services industry, this journey can be aided by Sortlist, which can help you reach your target audience and bring in new sales qualified opportunities.


One aspect of working Sortlist is the cost per opportunity, which can range from 10€ to 500€ depending on the specific service being offered and the target market. While this may seem like a significant investment, it's important to consider the potential return on investment (ROI) that can be achieved (see below)

For example, if a marketing agency accepts an opportunity that has the potential to sign a contract worth 30,000€, then the cost per opportunity should normally be at 1200€ with the conversion rates mentioned above. Then it would be well worth it in terms of ROI.

It's also important to note that Sortlist offers a risk-free approach to opportunity generation. If the agency is unable to reach out to the client within 14 days, they can request a refund and receive their money back. This ensures that agencies can feel confident in their investment and reduces the risk of loss.

In summary, the opportunity-to-sale journey is an essential part of any B2B services business, and working with Sortlist can help you generate high-quality opportunities and increase your chances of success.

While the cost per opportunity may seem like a significant investment, it's important to consider the potential ROI and the risk-free approach offered by Sortlist.

By understanding the various stages of the opportunity-to-sale journey and tracking conversion rates, service providers like yours can optimize their process and increase their chances of success.

Knowing these metrics is essential if you want to maximize your B2B opportunity-to-sale journey.

What is Cost-Per-Opportunity (CPO)?

CPO is the total cost of acquiring one opportunity for a sale. This is calculated by adding up all of the expenses associated with a marketing or sales campaign and then dividing it by the number of opportunities gained from the campaign.

CPO is an important metric to know because it lets you track the efficiency of your campaigns and measure your overall ROI. When your CPO is high, you have to determine if you’re spending too much money to acquire prospects or if your marketing and sales processes need to be adjusted.

What is Conversion Rate?

The conversion rate is the percentage of prospects that become customers. This can be calculated by taking the number of prospects who become customers divided by the total number of prospects.

The conversion rate lets you know how effective your marketing and sales process is in terms of converting prospects into customers. You can use this metric to identify areas that need improvement and find out what strategies are working.

How Sortlist Helps You Understand CPO and Conversion Rates

Sortlist provides detailed reporting that shows you exactly how much you’re spending on marketing and sales campaigns, as well as the number of prospects you’re generating. With these metrics, you can easily determine your CPO and conversion rates.

In addition, Sortlist’s analytics tools give you the ability to track and measure your campaigns in real-time. This way, you can quickly adjust your strategies and tactics if necessary to achieve the most efficient CPO and highest conversion rates.

Use CPO and Conversion Rate to Maximize Your B2B Opportunity-to-Sale Journey

CPO and conversion rate metrics are essential for maximizing your B2B opportunity-to-sale journey. With Sortlist, you can easily track and measure these metrics to ensure you’re making the most of your campaign.

Start taking advantage of Sortlist’s features today and start maximizing your opportunities for success!

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